A precocious professional Creative [he has been active since 1989 as Graphics Designer and Art Director in a creative duo with his own father, a Senior Copywriter with a past in Young&Rubicam and former Benton&Bowles] and Artist, he moves 360°, as a maverick, between Design and Communication.

Became independent since 2001 as freelance Design Consultant, he founded the creative network DEMDESIGNGROUP [former DEMDESIGN], now an "archived" experience, in 2002.

As Freelance Designer he is presently on permanent display, since 1996, at MAAM ["Museum for Applied Art In Modern Furniture", part of the Italian Design Heritage of the Triennale of Milan] with the prototype of the 'sidetable for the chess play' "Rocco", which was winner of the 2nd Prize at the "Contemporary Classics. A Tribute to Giò Ponti" design competition the same year.

Special Mention, as one of "Best 30 under35 Designers", at the "Young & Design'98" competition with the informal seat project "Poe".

Digital Artist. Creator of imaginary scenarios and memories in 3D. Visionary stakanovista.